Happiness Academy Online

A Blog about Psychology (Jungian), Spirituality and Happiness, By Roberto Lima Netto.




The concept of Archetypes … is derived from the repeated observation that the myths and fairytales of world literature contain definite motifs which crop everywhere. We meet these same motifs in the fantasies, dreams, deliria and delusions of individuals living today.

Carl Jung


Archetype is a difficult concept to grasp, but one that can be explained through a simple metaphor. The dry bed of a river is not the river, but it is prepared to carry the water when the rain pours. When the water comes, that bed will give form to the river.

The same happens to the archetypes of the collective unconscious of the human mind. They are prepared to channel the stimuli that rain on its dry bed.

Jung explains the concept of the archetype stems from the recurring observation that myth and the subjects of universal literature encompass well-defined themes constantly reappearing. We find these very same themes in our fantasies and in our dreams. These images are representations of the archetypes, which appear in the psyche of modern man.

The archetypes are housed in the collective unconscious of every human being. They appear to us in different clothing, influenced by our local societies.

We carry many archetypes inside our collective unconscious, dozens, maybe hundreds or thousands. We will discuss some of the most important ones.

Shadow, Persona, Anima, Animus, Hero, Heroine and the Self are some of the most important archetypes housed in the collective unconscious of humanity

I was involved in the business world, as an executive of large companies and university professor since recently. I was the president CSN, the largest steel-mill of Latin America and was responsible for its turn-around. My first encounter with the teachings of the Swiss psychologist C. G. Jung, one of the greatest geniuses of the 20th Century, was during my midlife crisis. Reading "Man and his Symbols" at that time, inspired me to go into Jungian analysis and to begin devouring the writings of Jung and his disciples. Since then, I've been studying psychology, especially Jungian psychology and, after reaching my seventies, I decided to become a full time writer, specializing on books on Jungian psychology and psychological thrillers. Every masterpiece of literature can be absorbed through multiple interpretations, and yield powerful insights for our daily lives. My first Jungian book, “The Little Prince for Grown-ups“, in its fourth edition in Brazil, was based on the famous book of Saint-Exupéry. The second, - “The Jungian Bible” - interprets some stories of the Old Testament and world myths. As I get older and, with a bit of luck, wiser, I want to pass on to the younger generations the lessons life has taught me. Jesus Christ taught that it was easier to sell ideas with stories. Following the Master, I published in English "The Amazon Shaman" and "In Search of Happiness", two psychological thrillers around the theme of happiness.

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