Happiness Academy Online

A Blog about Psychology (Jungian), Spirituality and Happiness, By Roberto Lima Netto.




The persona is the individual’s system of adaptation to or the manner one assumes in dealing with the world. Every calling or profession, for example, has its characteristic persona.

Carl Jung


In the ancient Greek plays, the actors used a mask to represent their characters. In the present world, we do not use a mask in our day-to-day contacts with others, but we do use, metaphorically speaking, a “mask”; our Persona.

When we relate to the world we use a persona that we identify with. Do you perceive how a doctor relates to his clients in a hospital? How a professor talks to his students? And this mask is frequently carried outside of the office or the classroom. The persona masks the real person, the individual that is behind that mask. When a doctor goes home and relaxes, he may take out the mask. Or he may not. Or he may put another mask: the father, the ruler or the ruled.

The persona is necessary to ease our relationship with the world, but can be harmful if we stick to it all the time and think that it reflects our total personality.

I was involved in the business world, as an executive of large companies and university professor since recently. I was the president CSN, the largest steel-mill of Latin America and was responsible for its turn-around. My first encounter with the teachings of the Swiss psychologist C. G. Jung, one of the greatest geniuses of the 20th Century, was during my midlife crisis. Reading "Man and his Symbols" at that time, inspired me to go into Jungian analysis and to begin devouring the writings of Jung and his disciples. Since then, I've been studying psychology, especially Jungian psychology and, after reaching my seventies, I decided to become a full time writer, specializing on books on Jungian psychology and psychological thrillers. Every masterpiece of literature can be absorbed through multiple interpretations, and yield powerful insights for our daily lives. My first Jungian book, “The Little Prince for Grown-ups“, in its fourth edition in Brazil, was based on the famous book of Saint-Exupéry. The second, - “The Jungian Bible” - interprets some stories of the Old Testament and world myths. As I get older and, with a bit of luck, wiser, I want to pass on to the younger generations the lessons life has taught me. Jesus Christ taught that it was easier to sell ideas with stories. Following the Master, I published in English "The Amazon Shaman" and "In Search of Happiness", two psychological thrillers around the theme of happiness.

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