Happiness Academy Online

A Blog about Psychology (Jungian), Spirituality and Happiness, By Roberto Lima Netto.

The Objective of Life – Why do we live?

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What is the Objective of Life?

Objective of live - journey of individuation

Objective of live – journey of individuation

Objective of life. This question is always in our minds. Why are we here on Earth? What is the objective of our life?

Jung, the famous Swiss psychologist, claims that the objective of life is gaining more consciousness. In our journey through life we should strive to gains more and more consciousness. This he calls individuation. Human beings start life wholly unconscious, a situation metaphorically depicted in the Garden of Eden. We gain consciousness through life, in our journey of individuation.

Jung also claims that all our gains are kept in the collective unconscious and will benefit humanity in general, making the world a better place to live.

But I´m worried about the destruction of our planet. Will we attain a level of consciousness that allow us to guarantee the survival of our planet? Will we be able to change our materialistic society that is destroying our planet? Will we be able to replace the new god that dominates our world– money – for a more spiritual one? After all, we cannot carry gold in our coffins.

Meister Eckhart, the great mystic (1260-1327), said: “Know that, by nature, every creature seeks to become like God. Nature´s intent is neither food nor drink, nor clothing, nor comfort, nor anything else in which God is left out. Whether you like it or not, whether you know it or not, secretly nature seeks, hunts, tries to ferret out the track on which God may be found.

Nature better hurry up before human beings destroy the Earth.

I’m Roberto Lima Netto, a Jungian. I write Jungian books –  The Jungian Bible,  The Little Prince for Grownups — and Psychological thrillers – The Amazon Shaman, – In Search of Happiness.

I was involved in the business world, as an executive of large companies and university professor since recently. I was the president CSN, the largest steel-mill of Latin America and was responsible for its turn-around. My first encounter with the teachings of the Swiss psychologist C. G. Jung, one of the greatest geniuses of the 20th Century, was during my midlife crisis. Reading "Man and his Symbols" at that time, inspired me to go into Jungian analysis and to begin devouring the writings of Jung and his disciples. Since then, I've been studying psychology, especially Jungian psychology and, after reaching my seventies, I decided to become a full time writer, specializing on books on Jungian psychology and psychological thrillers. Every masterpiece of literature can be absorbed through multiple interpretations, and yield powerful insights for our daily lives. My first Jungian book, “The Little Prince for Grown-ups“, in its fourth edition in Brazil, was based on the famous book of Saint-Exupéry. The second, - “The Jungian Bible” - interprets some stories of the Old Testament and world myths. As I get older and, with a bit of luck, wiser, I want to pass on to the younger generations the lessons life has taught me. Jesus Christ taught that it was easier to sell ideas with stories. Following the Master, I published in English "The Amazon Shaman" and "In Search of Happiness", two psychological thrillers around the theme of happiness.


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  1. Hi Roberto. Jung was ahead of his time. Freud did not have the same understanding of what humanity was about. You are wise to study Jung. Good luck with your quest.

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